We value individuality. We want to see our audience express their independence, so we produce eyewear that highlights character by offering a stand-out accessory for every style and occasion.
We value quality. Our handmade frames are designed by us in Amsterdam, and each phase in the construction and development is personalised, using the best material and the sharpest eye for detail.
We value fairness. High quality doesn’t have to equal a high price. Because we personally oversee each link in the production chain, we’re able to offer top-notch frames at a fair price – starting at €98, prescription lenses included.
We value creativity. Our strong ties with the creative community are an integral part of our story. Our Creative Fund supports up and coming artists and we’re consistently working together with creatives for product collabs, in-store artwork and special projects.
It’s that simple.