We value individuality. We want to see our audience express their independence, so we produce eyewear that highlights character by offering a stand-out accessory for every style and occasion.
We value quality. Our handmade frames are designed by us in Amsterdam, and each phase in the construction and development is personalised, using the best materials and acute attention to detail.
We value fairness. High quality doesn’t have to equal a high price. Because we personally oversee each link in the production chain, we’re able to offer top-notch frames at a fair price – starting at £/€98 (DKK 998 SEK 1,298), prescription lenses included.
We value creativity. Our strong ties with the creative community are an integral part of our story. Our Creative Fund supports up-and-coming artists and we’re constantly working together with creatives for product collaborations, in-store artwork and special projects.
It’s that simple.